Logos are a specialized type of design service at it'sALLart. With over 25 years of experience designing logos for corporations, organizations, products and services, Keith J. Hampton takes pride in the fact that still half of his over 150 logo designs are still in use today, some of them being nearly 30 years old.

The design process for logos should never be a quick, easy solution. Logos normally don't happen within a few days and - for many reasons - should not, especially for corporations. Many companies that purchase logo designs from inexperienced, economical designers or from a "free logo design" online service have ended up being very unhappy with the results later and have come to it'sALLart or another professional design firm to have the logo updated or in many cases, wholly redesigned.

Keith takes logo designs extremely seriously, because your mark will represent your company or product for years to come. It says who you are, what your style is, how you see your market and more.

When designing logo designs to a client, Keith puts in hours of research before going to the sketch stage. Then he presents three to four completely different design directions (in black and white) to get a feel for what the client's personal tastes are. Once these specifics are nailed down, he presents more designs along the lines agreed to with the client. After more input, a final design is arrived at with variations in shapes, sizes, spacing and fonts. At this point, the logo is reaching a final look but is still in black and white. Then, colors are applied where necessary and recommended combinations are presented to the client. The logo is finalized and digital files are given to the client in as many file formats as possible, for as many uses as possible.

This process generally takes about 4 weeks total. Prices vary depending on company size, use of logo, hours committed to the project and shelf life of logo. Please email Keith here if you have any questions or are interested in having it'sALLart design your corporate identity or product logo.

The logos to the left are as follows:

Mark for a therapy-based psychologist

Package manufacturing company logo

Logo for point of sale system company

Mark for consulting firm

Proposed mark for investment strategy firm

A software company logo

An internet development company logo

Industrial cleaning business corporate ID

Heating and cooling consulting firm corporate ID

A landscaping company mark

Proposed logo for a/v production studio

Proposed logo for small art gallery